Fab India is a chain of retail stores in India producing ethnic products carried out by the craftsmen of rural India. The Fab India products are mainly source to sustain and provide employment opportunities to the rural people in India. The company employs more than 15000 craftsmen and artisans all over India.
History of Fab India
Fab India was initially commenced as a village based industry in 1960 by John Bissell, who was previously working for the New York Macy as a consumer left his job position and started to work for Ford Foundation as a counselor where he had given 2 years to instruct the Indian villagers to make textile possessions for export. His firm belief was to enhance the growth of textile industry and was very determined to provide a platform for the Indian handloom textile industries. He provided equitable job opportunities to the traditional artisans and established Fab India in 1960, to amalgamate the best approaches of West & East Collaboration.
Awards for Fab India
• Fab India was awarded “Best Retail Brand, 2004” by The Economic Times of India.
• Fab India also got “Designer Promoting Indian Craft or Technique award” as Hall of Fame reward.
The material & machines used by Fab India
• Hydro Extractors: Direct drive, self balancing and high speed DC injected broke are suitable for the merchandise centrifuge after dying or washing. High speed, mainly ensures undersized extraction and consumes less energy.
• Dry-Cleaning Machines: The machines Fab India uses comprise powerful filter, with low spin extract. The machine at Fab India for dry cleaning is specifically designed in order to remove greasy and oily trace marks from woolen or quality garments.
Fab India Store locations
The stores of Fab India are located all over the world with 99 stores in all the major cities and states of India. Moreover, Fab India offers its stores in various International places including UAE, Dubai, Bahrain, Italy and Rome.
Growth of Fab India
The first Fab India store of retail was built in New Delhi, Greater Kailash with an assortment of home lines, durries and upholstery fabrics. By eighties Fab India started to produce garments prepared from hand block and hand woven printed fabrics. As years passed by, the marketing focus of Fab India shifted to the India’s local retail market from exports. At present, Fab India enjoys a successful business of retail presenting textile industry of India an assortment of home products and natural fabrics including cutlery, pottery, home accessories, lamps, furniture etc. In 2004, Fab India launched a product line of organic foods, by extending the partnership to rural area farmers.