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About Headlines Today
Headlines Today is a 24 hour English language, Indian News Channel. Headlines Today is a part of India Today Group sponsored by TV Today Network. Headlines Today is the sister channel of Hindi Aaj Tak news channel. It had its inception in the year 2003. It is one of the four niche news channel from the TV Today Network. The channel is the first of its kind in English news segment with the tagline “Sharp news for sharp People”. Some of its eminent prime time anchors are Mr. Chetan Sharma, Ms. Avantika Singh, Ms. Radhika Bajaj and Mr.Zakka Jacob. The channel is fast climbing the popularity charts. “Wheel Spin”, “EQ”, “The Last World” are some extra news programs of Headlines Today.
Headlines Today is a news channel that gets straight to the point and has been created to match the speed and lifestyle of the big city. Headlines Today has a channel share of 28 per cent amongst the English news channels in 6 metros and with the likes of CNN, BBC and CNBC trailing behind. The channel stories are slick, short with young and direct anchors. The channel has split screens with multiple stickers and has a busy look. The channel has created an interesting rate card, that would ensure high-cost efficiency to the advertisers. The aim of Headlines Today is to capture 30 to 40 percent of English News Market.
The distribution team is working hard to make the channel available across length and breadth of the country. The channel is already available in most metros and southern states. Headlines Today during its early days advertised across all major publications, as well as on the sibling Aaj Tak. During the channel launch, they ran an SMS contest which generated 1.3 Million responses in four days.
Headlines Today Programs
• Wheel Spin • EQ • The last world • Head Start • The Big Ticket • Grand Stand • Sports Quarter
Head Start – Early morning 7’O Clock the channel starts with this Program Head Start. It which provides an update on politics, business and sports, hourly live updates of the stock market on "Sensex Today," and much more. The program is about giving fresh news and information with an interesting discussion among three of the newsreaders of this channel.
News Anchors of Headlines Today
- Avantika Singh