SET Max is a Hindi Movie and Entertainment Channel belongs to Sony Entertainment Television group. Other than Hindi movies,it often shows live cricket,mostly from Indian Sub Continent. Set Max was launched in October 1999 and reframed and telecasted with a fresh look in the year 2002.
SET Max competes with channels like Zee Cinema, [[Star Gold]] and [[B4U movies]].
The channel has telecasted all the ICC Cricket tournaments till the year 2008. The channel won the rights first during the ICC Cricket World Cup during the year 2003. Extraa Innings and Extra shots have helped in increasing the rating of the channel as these two programs widen the viewership of the people.
==Set Max Programs:==
* Maha Movies
* Super Cinema
* Extra Innings
* Sabse bada Deewana
* Mera Movie
* Cricket Cuisine
* Cricket Funda
* Current [[Bollywood]]
Set Max has launched a ‘Sabse Bada Deewana’,a reality show content. According to this contest the channel choose the craziest movie fan from across the country through auditions across [[major cities of India]]. About six ‘deeawana’ was selected from each city then by the viewers votes Sabse Bada Deewana was chosen.
Extraa Innings is hosted by Mandira Bedi and Charu Sharma. It is a live program telecasted during pre match, between and post match. The program gained more popularity due to glamour of Mandira Bedi. A conference along with cricket experts analyzing the course of the match.