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About Zee Business
Zee Business is an exclusive business channel from Zee Network, which had its inception on November 2004. It is a free-to-air niche channel. Its 24 hour Hindi news channel providing business news targeted at the masses, along the same lines as Zee News. It is the India’s first Hindi business News channel. The channel had positioned itself as a personal finance channel. It provides business news to audience in a clutter-free style, and in an easy-to-understand language. The channel slogan is “Aapka Faayda” meaning profit, gains and money for the viewer.
Zee Business reality show
Zee business introduced a reality show on 2005. It is the first ever Reality show on a business news channel in India. Zee Business had won some big awards. Zee Business had won the best business show award from the Association of Business Communicators of India for the program Wheelocity in early 2007. Zee Business has also won the coveted Consumer World Awards for the "Best Business News Channel" for two years running. Zee Business in 2006 announced the M-TECH pinnacle Awards, a national level initiative to institutionalize and recognize excellence in the realty sector, construction industry and its various dimensions. These awards have 23 categories and recognise talent for contribution in technical, creative and individual achievements.
Zee Business programs content is backed by extensive research. The traditional mindset of the Business Channel is broken by Zee Business. Today Zee Business is most preferred for business news. The channel has positioned itself as a channel of choice amongst viewers by providing most diverse programming portfolio.
Zee Business Programs
• Harish Arora Ka Budget
• Shri 420 Treasure
• Bazar Hafte
• 101 Ideals
• Biz Yatra
• Zindagi Live
• Mobile and More
Zee Business Programs
==Harish Arora Ka Budget -== story of a middle class man Harish Arora, who attempts to portray the way a common man in India, manages his monetary requirements. The programme was designed to make viewers understand the implications of the budget and how a major exercise like the budget can impact our own household budget.
==Zindagi -== Zindagi live is the first combo show on lifestyle, shopping, careers, informed spending and infotainment.
Mobile & More is dedicated to the growing mobile handset market and seeks to inform viewers and help them chose a handset of their choice and in their budget.